hustle + flo™ is a women of color owned and operated business built for the benefit of all.

we reinvest in the NYC community we love, using a portion of our profits to fund initiatives that bring people together.

we partner and collaborate with local artists, influencers, and other businesses to spread our message of wellness as far and wide as we can, in ways that bring our community together.

we don't just use our social platforms to push products—we feature real people, and shine the spotlight on the day-to-day hustlers that are the city's heartbeat. Our roots are here, and we find joy in watering those roots.

we're building something bigger than a CBD brand.

hustle + flo™ is a movement.